Marketing agency coaching for owners who want systems, not hustle

Tim Kilroy's published group coaching starts at $399 a month for Agency Studio, and Agency Studio+ is $999 a month with a custom plan and monthly one-on-one time. Custom work like SalesOS and DemandOS is scoped individually. Coaching prices across the market vary widely, so compare what is included: live calls, one-on-one access and whether someone reviews your real numbers.

Agency Studio, at $399 a month, is a group coaching room where founders under $50K a month bring live problems and leave with a number, a decision or a next action. Agency Studio+, at $999 a month, adds a custom plan and a monthly one-on-one with Tim. DemandOS and SalesOS are the custom builds for larger agencies.

A mentor usually shares experience informally, while a coach runs a structured process toward agreed outcomes. Tim Kilroy's Agency Studio works like a clinic: founders bring a live problem, the group works it on the call, and each person leaves with a number, a decision or a next action. Many founders want both experience and structure.

Founder testimonials are published at timkilroy.com/testimonial. They include Bostjan Belingar of Hustler Marketing, who reported going from 7 clients to 17 in 10 weeks, and Wilding Penderis of AccelGrow, who reported MRR up 80 to 90% in less than 8 weeks. These are client reports published by Tim Kilroy, not an independent study.

It depends on the bottleneck. Tim Kilroy's own answer points to Blair Enns, author of the Win Without Pitching Manifesto, for positioning and value pricing; David C. Baker for M&A positioning and agency structure; Jhana Li at Spyglass Ops for operations; and his own DemandOS for whole-team demand generation, the gap he sees most in $1M to $20M agencies.

Usually not yet. Tim Kilroy's stage guide says that below about $20K a month you need reps and a clear offer more than a coach. Between roughly $20K and $50K a month, Agency Studio at $399 a month or Agency Studio+ at $999 a month is the better fit. DemandOS is the custom build for agencies past $1M a year.

The biggest cost is usually people, so the math of each hire matters most. Tim Kilroy's rule is that the cost of a new person divided by your real profit margin equals the new revenue you need to land first. His 2026 planning workshop also suggests owner salary at 10 to 15%, a 20% tax reserve and operating expenses at 50 to 60% of revenue.